The city of Valparaiso hosts an annual Popcorn Festival for the community that sees over 60,000 attendees in one day. They created a competition for artists to submit a poster design to be voted on and selected for the marketing campaign for the 40th anniversary.
Valparaiso is a beautiful city filled with diversity. I designed a poster that highlighted the different types of groups that create the backbone of Valparaiso. The background of the poster shows different organizations and words that describe our beautiful city.
I submitted two different concepts for the 40th annual Valparaiso Popcorn Festival. Option one was a hand drawn illustration showing hands grasping a popcorn bag. It represents the excitement from the community during the festival.
Option two shows our community as the backbone of the Popcorn Festival. Descriptive words and various organizations create the background to symbolize how our community works together to host and participate in the festival.
Option two was selected for the 2018 marketing campaign.
POPCORN FESTIVAL PROMOTIONS
My design was used for a variety of assets for the festival which included posters, buttons, t-shirts, newspaper articles, signage and brochures. I also designed a popcorn box.