EGGOS - SOLUTION TWO
Eggo is a playful and fun brand that strives to create a unique breakfast experience for kids. Promoting ideas and play for children of all ages.
Eggo has been around since 1953 and I thought it would be an interesting brand to refresh their look and bring Eggo into the 2020s. I designed two different solutions for Eggo.
Inspired by Eleven’s love for Eggos in the Netflix Original Series Stranger Things, the letters are treated in an upside down, backwards, rotating treatment. Allowing for a more interchangeable style. The “e” and “g” are the same shape which allows for a rotating and playful experience within the lettering. Movement lines encompass the logo to create more playfulness for this family brand.