DELIVERABLES:

 

Refreshed Identity

Iconography

Website Layout

Product Design

Package Design

EGGOS - SOLUTION ONE

OBJECTIVE:

 

Eggo is a wholesome, family brand that loves their customers. And their customers never want to let Eggos go either.  Hence “L’eggo with Eggo!”

Eggo has been around since 1953 and I thought it would be an interesting brand to refresh their look and bring Eggo into the 2020s. I designed two different solutions for Eggo.

 

SOLUTION ONE:

This brand refresh is inspired by the love between the brand and the consumer. Staying true to their original identity and modifying the "E". The “E” was designed to mimic a hand drawn, childlike heart to show the love for the product while remaining family focused. As Eggo is the heart of a good family breakfast. 

 

The heart-like “E” also ties into the more healthy breakfast option that Eggos provide. A small nod to the nutritious quality while not being overbearing.

IDENTITY REFRESH

The E was designed to mimic a hand drawn, childlike heart to show the love for the product while remaining family focused. The heart can also be used to advertise the healthier side to the Eggo brand if they ever want to push nutrition further in the future.

Original Logo

Refreshed Logo

LETTERHEAD AND BUSINESS CARDS

ICONOGRAPHY

Hand drawn icons to match the refreshed identity. Each icon incorporates the heart that you will see throughout the brand refresh.

WEBSITE

PRODUCT DESIGN

PACKAGING

©2021 All rights reserved. Designed by Natalie Rokosz.