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DELIVERABLES:

 

Identity System

Children Books

Promotional Materials

Package Design

Award:

Packaging of the World

CONSERVATION TALES

OBJECTIVE:

 

The Conservation Tales is a book series written for grades 3 through 5. The purpose of the series is to encourage children to take action in conserving wildlife because caring for animals and their environment starts early.

 

SOLUTION:

Create a cohesive identity and brand for the series. Design templates for the books to make them easy to read and look visually pleasing. Develop promotional materials to advertise the series and promote conservation, diversity, and education.

STAGE ONE: IDENTITY DEVELOPMENT

The new identity promotes adventure with birds flying into and out of the book. A special rendition of the logo was created in order to promote the Gulf Coast series which features manatees, seahorses, and sea turtles. 

PRIMARY LOCKUP

GULF COAST LOCKUP

SECONDARY LOCKUP

The full identity manual is published on issuu. Please click here to view. 

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 BOOK DEVELOPMENT AND PUBLISHING

The team uses the research we have gathered to produce children books. The illustrators establish characters, the author develops the story line. As the designer, I am given all the materials to format and layout the book. 

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salamander_cover

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salamander_layout

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manatee_layout2

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salamander_cover

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MANATEE MATCH PACKAGING

Manatee Match is a matching card game that teaches children how scientists identify manatees based on their scars from past injuries. Manatee match was designed for Conservation Tales as a new product to help educate children about manatees. 

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ManateeMatch_11

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ManateeMatch

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ManateeMatch

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ManateeMatch_11

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PROMOTIONS AND OUTREACH EVENTS

The team travel to schools and the community to promote wildlife conservation. Our team travels with our promotional materials to educate others about how they can make a difference and impact in their own communities.

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