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DELIVERABLES:

Packaging

Award:

Packaging of the World

OBJECTIVE:

Create a new package design and update the current identity system for an anti shark wetsuit.

 

SOLUTION:

 

The rebrand and redesign of this packaging was inspired by the pattern of a wetsuit titled "the Elude". The ocean pattern on the wetsuit acts as a tool for camouflaging swimmers, surfers, and divers while in the water. This blue water pattern is integrated throughout the packaging design to make all of the packaged items cohesive. 

ANTI SHARK WETSUIT PACKAGING

Process

Packaging

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